By applying our brand consistently throughout our communications, we strengthen our identity externally, and we also remind ourselves who we are and what we stand for – consistent quality and spirit within our schools. Brand guidelines achieve this by highlighting the importance of our cohesive brand and by describing how to use the elements of the brand, such as the logo, colors, and font, in conjunction with the various school names and programs. Our brand guidelines function as a comprehensive manual for anyone who uses the brand and its components in their work, including staff, students, boosters, and vendors. For any questions about how, when, and where to use the logos described in this guide, please contact the “Brand Stewards” listed at the end of this document.